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WHY WE MADE THIS
Chronically Gay started in my basement, somewhere between a panic nap and a bong rip. I was wearing a rainbow tee from a corporate Pride campaign that had faded both in color and meaning. It felt like a metaphor. I looked in the mirror and thought, “This shirt doesn’t know me. It doesn’t know what it’s like to space out at 2 a.m. while watching drag race reruns and eating cereal out of a measuring cup.”
I didn’t want another piece of clothing that screamed allyship for one month and then ghosted me the next. I wanted something that felt like me: gay, proud, soft, and ferociously unapologetic. Something that could survive couch lock, pride parades, and existential spirals. Something that smelled faintly of lavender kush and radical visibility.
So I made it.
I borrowed a sewing machine, named my bong Brenda, and started designing clothes that felt like a hug from your best betty who smells like patchouli and indica. I wanted stuff that said what you’re thinking but louder. Hoodies that could hold your breakdown and still look good in selfies. Accessories that doubled as emotional support objects and conversation starters.
At Chronically Gay we're not aiming just to be a brand. It’s a rolling paper manifesto. It’s a lifestyle for high-functioning queers and low-functioning stoners. It’s a mood for anyone who’s ever cried in a parking lot and then made it WERK. It’s for the ones who say “I’m fine” while wearing six layers of sarcasm and a vape in their fanny pack.
Every piece I make is unapologetic, unserious, and unreasonably soft. It’s built to last longer than corporate allyship and feel better than your last edible. It’s editorial chaos stitched with intention.
If you’re looking for queer fashion that doesn’t disappear after June, welcome to the sesh. Chronically Gay is your puff puff pass to radical self-expression.
